Marketing & Business Development Services for Stock Footage Companies
Market Research & Independent Reports: Thriving Archives produces useful, relevant and timely industry resesarch, surveys and reports on a custom basis for specific clients. Thriving Archives can take your project from conception through final report, providing expert guidance on establishing research goals and objectives, designing questionnaires, interviewing target groups and compiling and analyzing results. We also produce independent reports exploring new markets, new technology, customer buying habits and impressions, industry best practices and the impact of broader media trends on the image licensing business, which are available on a syndicated basis (read more).
Marketing: Thriving Archives offers a portfolio of integrated marketing and communications services to companies in the footage licensing field that work together to build awareness and drive customers to take action. We help clients develop and implement strategic marketing plans, working closely with them to identify strengths and weaknesses, develop and clarify positioning, establish crystal clear marketing objectives, review the competition, determine customer acquisition and retention strategies and select marketing tools (read more).
Strategic Communications & Public Relations: Thriving Archives is focused on the the complete PR needs of footage licensing companies. In addition to developing an overall PR strategy, we produce compelling news releases and distribute them to a growing in-house list of publications. Our integrated approach focuses both on generating coverage in the trades as well as achieving high organic search rankings by placing optimized news releases across an array of platforms and publications, including free and paid news wires, forums, briefing rooms and blogs (read more).
Business Development: Thriving Archives helps footage companies turn creative ideas into achievable business plans and organize resources effectively to produce results. We work with companies at every stage of development, from start-ups to market leaders, to identify and develop new opportunities within the footage industry (read more).